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Tristana Branded RSS Reader and Tristana RSS Writer were developed by Insight Commerce eMarketing Group, an online direct marketing agency and software development company in business since 1992 and located in Dallas, TX. Our other eMarketing products include: eNews Builder, eFlash Builder, eBusiness Builder, EngageMail, Pulp Fusion and RSS Focus.
Tristana RSS was created in an effort to offer a solution to SPAM, content overload, lack of privacy of personal information and the inflexibility of opt-in email newsletters. Basically we identified a need for a "pull" vs "push" approach to receiving and managing online content to give you the freedom to get content on your terms. Tristana enables you to receive relevant and timely information directly to your desktop without having to divulge an email address or any personal information. This SPAM-proof approach allows you to consolidate content more efficiently than your browser, and manage content overload more easily than your email application.
Tristana leverages RSS (Rich Site Summary, or Really Simple Syndication), which is a type of XML language that provides a standardized format for structuring and sharing content across the Net.
Atom is both a new standard for developers, as well as a universal syndication format or "feed" for your blog or website content. It functions essentially the same way as RSS, but is open-source.
"A focus of separate elements which when combined together produce a powerful wave of fluidity, clarity and grace unleashing energy."
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